Korean Dictionary
How to say "Promotions" in Korean
“Promotions” in Korean is 활동 (pronounced "hwaldong").
활동
hwaldong
Usage & Context
Promotions (활동) refers to the period when a K-pop group actively performs their new release on music shows and media. Each comeback includes a fixed promotional period.
Example Sentence
그 그룹은 이번 앨범 활동을 한 달간 진행했다.
The group conducted their album promotions for one month.
How to use 활동 naturally
Quick answer
The Korean word for “Promotions” is 활동, romanized as hwaldong.
Usage tip
Learn this word together with a complete Korean sentence. Meaning often depends on particles, politeness level, and word order.
Common mistake
Do not rely only on the English meaning. Read the Korean example sentence and notice the particles, word order, and politeness level around 활동.
Pronunciation Guide
The first syllable, "hwal," sounds like "hw" in "whale" followed by "ahl" as in "pal." The second syllable, "dong," sounds like "dong" in "King Kong." Put it together as HWAHL-dong, with fairly even stress.
More Example Sentences
Talking about a K-pop group's new concept for their promotional period.
이번 활동 컨셉이 정말 신선해요.
This comeback concept for their promotions is really fresh.
Discussing an actor's recent lack of projects or public appearances.
그 배우는 요즘 활동이 뜸하다.
That actor hasn't been active much lately.
Describing a personal experience with volunteering or community service.
봉사 활동에 참여해서 뿌듯했어요.
I felt proud participating in volunteer activities.
Cultural Context
In K-pop, '활동' is a crucial term referring specifically to the period after a new album or single release when idols actively promote their work. This '활동 기간' (promotional period) usually lasts a few weeks and involves appearances on music shows, variety shows, and fan events. When a group '활동을 시작하다' (starts promotions) or '활동을 마무리하다' (finishes promotions), it marks significant phases in their comeback cycle, eagerly followed by fans.
Editorial note
We review entries like 활동 for pronunciation, example sentence fit, and learner mistakes so the page answers more than a direct dictionary lookup.
Reviewed by Min-jung Park, Korean Language Teacher. Updated May 31, 2026. See our editorial standards.
Common Phrases
활동 기간
Promotional period
활동 중단
Hiatus, suspension of activities
솔로 활동
Solo activities/promotions
Related Expressions
컴백
keombaek
Comeback (the return with new music)
홍보
hongbo
Promotion, publicity (general term for promoting something)
무대
mudae
Stage, performance
활동하다
hwaldonghada
To be active, to promote (verb form)
More Korean Pop Culture Words
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