Korean Dictionary
How to say "Merchandise" in Korean
“Merchandise” in Korean is 굿즈 (pronounced "gutjeu").
굿즈
gutjeu
Usage & Context
Merchandise (굿즈) are official products sold by K-pop groups including albums, photo cards, and apparel. The K-pop merch industry is massive, with fans spending significantly on official goods.
Example Sentence
공연 굿즈를 구매하기 위해 팬들이 줄을 섰다.
Fans lined up to purchase concert merchandise.
How to use 굿즈 naturally
Quick answer
The Korean word for “Merchandise” is 굿즈, romanized as gutjeu.
Usage tip
Learn this word together with a complete Korean sentence. Meaning often depends on particles, politeness level, and word order.
Common mistake
Do not rely only on the English meaning. Read the Korean example sentence and notice the particles, word order, and politeness level around 굿즈.
Pronunciation Guide
Pronounced 'GOOT-jeu' — 'gut' rhymes with 'good' but with a clipped 't', and 'jeu' sounds like 'jeu' in French 'je' (soft j + short 'eu').
More Example Sentences
Fan complaining on Twitter after missing a drop
한정판 굿즈는 순식간에 품절됐어요.
The limited edition merch sold out in an instant.
Introducing a hobby in casual conversation
아이돌 굿즈 모으는 게 취미예요.
Collecting idol merch is my hobby.
Visitor describing a museum trip
전시회에서 기념 굿즈를 하나 샀어요.
I bought a souvenir piece of merch at the exhibition.
Cultural Context
굿즈 comes from the English word 'goods' and specifically refers to fan merchandise — photocards (포카), keychains, plushies, lightsticks (응원봉), and posters. K-pop 굿즈 culture is huge, with fans trading or reselling rare items on apps like 번개장터. The term has expanded beyond K-pop to include 'official goods' for anime characters, webtoons, cafes, and even museum exhibitions. It does NOT mean general merchandise in a commercial sense — for that, use 상품.
Editorial note
We review entries like 굿즈 for pronunciation, example sentence fit, and learner mistakes so the page answers more than a direct dictionary lookup.
Reviewed by Min-jung Park, Korean Language Teacher. Updated May 31, 2026. See our editorial standards.
Common Phrases
굿즈 샀어요?
Did you buy merch?
굿즈가 너무 예뻐요.
The merch is so pretty.
굿즈 품절이에요.
The merch is sold out.
Related Expressions
포카
poka
photocard (shortened from 포토카드)
응원봉
eungwonbong
lightstick (fan cheering tool)
한정판
hanjeongpan
limited edition
공식 상품
gongsik sangpum
official product
More Korean Pop Culture Words
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