Korean Dictionary
How to say "Target Audience" in Korean
“Target Audience” in Korean is 목표 고객 (pronounced "mokpyo gogaek").
목표 고객
mokpyo gogaek
Usage & Context
The specific group of people a business aims to reach. Target audiences in Korea are defined by demographics and behavior. Marketing messages are tailored to appeal to them.
Example Sentence
우리의 목표 고객은 20대 여성입니다.
Our target audience is women in their 20s.
How to use 목표 고객 naturally
Quick answer
The Korean word for “Target Audience” is 목표 고객, romanized as mokpyo gogaek.
Usage tip
Business Korean usually needs polite or formal endings, especially in emails, meetings, and customer situations.
Common mistake
Do not rely only on the English meaning. Read the Korean example sentence and notice the particles, word order, and politeness level around 목표 고객.
Pronunciation Guide
"목표 고객" (mokpyo gogaek) is pronounced "Mok-pyo go-gaek." "Mok" rhymes with "rock," "pyo" sounds like "pyo" in "pyongyang." "Go" is like the English word "go," and "gaek" rhymes with "sack" but with a 'g' sound. The emphasis is on the first syllable of each word.
More Example Sentences
Asking a strategic question in a business meeting.
우리 제품의 목표 고객은 누구인가요?
Who is the target audience for our product?
Discussing market research or marketing strategy.
목표 고객의 연령대를 분석해야 합니다.
We need to analyze the age range of our target audience.
Analyzing an advertisement's demographic focus.
이 광고는 젊은 세대를 목표 고객으로 합니다.
This advertisement targets the younger generation.
Cultural Context
In Korean business, defining the "목표 고객" is a critical first step for any marketing or product development. Strategies are often highly segmented, focusing on specific age groups, genders, or even subcultures like the 'MZ세대' (Millennials and Gen Z). Companies invest heavily in market research to precisely understand and appeal to their target demographic, reflecting the highly competitive and consumer-driven nature of the Korean market.
Editorial note
We review business terms like 목표 고객 for formality, so the example fits emails, meetings, or workplace conversations instead of casual speech.
Reviewed by Min-jung Park, Korean Language Teacher. Updated May 31, 2026. See our editorial standards.
Common Phrases
목표 고객 설정
Target audience setting
목표 고객 분석
Target audience analysis
목표 고객층
Target customer segment
Related Expressions
타겟층
tagetcheung
Target demographic/segment (loanword)
주요 고객
juyo gogaek
Main customer
잠재 고객
jamjae gogaek
Potential customer
소비자
sobija
Consumer
More Business Words
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