Korean Dictionary

How to say “Impulse Buying” in Korean

충동구매

Chungdong Gumae

IntermediateShopping

Usage & Context

충동구매 (impulse buying) is a concept Koreans are very familiar with, especially in the era of live commerce and social media shopping. Flash sales and limited editions trigger impulse purchases. Many Korean shoppers practice self-control or 'no-buy' challenges to counter this.

Example Sentence

라이브 쇼핑을 보다가 충동구매를 해버렸어요.

I ended up making an impulse purchase while watching a live shopping show.

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