Korean Dictionary
How to say "PR" in Korean
“PR” in Korean is 홍보 (pronounced "hongbo").
홍보
hongbo
Usage & Context
The management of public perception and communication. PR in Korean companies is important for reputation management. It includes media relations and crisis communication.
Example Sentence
홍보 팀이 보도자료를 발표했습니다.
The PR team issued a press release.
How to use 홍보 naturally
Quick answer
The Korean word for “PR” is 홍보, romanized as hongbo.
Usage tip
Business Korean usually needs polite or formal endings, especially in emails, meetings, and customer situations.
Common mistake
Do not rely only on the English meaning. Read the Korean example sentence and notice the particles, word order, and politeness level around 홍보.
Pronunciation Guide
홍 (hong) sounds like 'hong' in 'Hong Kong'. 보 (bo) sounds like 'boh' in 'bow' (as in bow and arrow). Combine as 'hong-boh', with a fairly even stress.
More Example Sentences
Discussing entertainment news or promotional activities.
새 영화 홍보를 위해 배우들이 방송에 출연했어요.
Actors appeared on broadcast for the new movie's PR.
A corporate representative explaining company strategy.
우리 회사는 이미지 홍보에 많은 노력을 기울이고 있습니다.
Our company is putting a lot of effort into image PR.
Observing a poorly attended event.
이 행사는 홍보가 잘 안 돼서 사람이 별로 없네요.
This event wasn't well-promoted, so there aren't many people.
Cultural Context
홍보 (hongbo) is often broader than just 'PR' in English, encompassing general promotion and awareness-building, not solely media relations. Many Korean companies have a '홍보팀' (hongbo tim - PR team) or '홍보부' (hongbo bu - PR department). In the K-pop industry, '홍보' is crucial for new album releases or group debuts, involving extensive media appearances and social media engagement.
Editorial note
We review business terms like 홍보 for formality, so the example fits emails, meetings, or workplace conversations instead of casual speech.
Reviewed by Min-jung Park, Korean Language Teacher. Updated May 31, 2026. See our editorial standards.
Common Phrases
홍보 활동
PR activities
홍보 자료
promotional materials
홍보 효과
PR effect
Related Expressions
광고
gwanggo
advertising
언론 홍보
eollon hongbo
media relations
대외 협력
daeoe hyeomnyeok
external cooperation/relations
공개
gonggae
public release/disclosure
More Business Words
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