Korean Dictionary
How to say "Newsjacking" in Korean
“Newsjacking” in Korean is 뉴스 편승 (pronounced "nyuseu pyeonseung").
뉴스 편승
nyuseu pyeonseung
Usage & Context
Newsjacking is the practice of aligning a brand or content with a trending news story for attention. Korean brands often engage in newsjacking during major events like the World Cup or Olympics.
Example Sentence
그 브랜드는 올림픽 뉴스를 이용해 뉴스 편승 마케팅을 했다.
The brand used Olympic news for newsjacking marketing.
How to use 뉴스 편승 naturally
Quick answer
The Korean word for “Newsjacking” is 뉴스 편승, romanized as nyuseu pyeonseung.
Usage tip
Learn this word together with a complete Korean sentence. Meaning often depends on particles, politeness level, and word order.
Common mistake
Do not rely only on the English meaning. Read the Korean example sentence and notice the particles, word order, and politeness level around 뉴스 편승.
Pronunciation Guide
뉴스 (nyuseu) sounds like 'nyoo-seu', with 'nyoo' similar to 'new' and 'seu' like 'Sue' but with a tighter 's'. 편승 (pyeonseung) is 'pyeon-seung', where 'pyeon' rhymes with 'Pyeongchang' and 'seung' is like 'sung' in 'sunglasses' but with an 'eu' vowel sound.
More Example Sentences
Describing a marketing strategy.
그 회사는 최근 유행하는 챌린지에 뉴스 편승하여 홍보 효과를 극대화했다.
The company maximized its promotional effect by newsjacking a recent trending challenge.
Political commentary on election tactics.
정치인들은 선거철마다 특정 이슈에 뉴스 편승하려는 경향이 있다.
Politicians tend to newsjack specific issues every election season.
Critique of an entertainment production.
이번 드라마는 사회적 논란에 뉴스 편승해서 시청률을 올리려 했다는 비판을 받았다.
This drama was criticized for trying to boost viewership by newsjacking a social controversy.
Cultural Context
Newsjacking is a very common and often effective marketing tactic in South Korea. Brands and even public figures frequently '편승하다' (ride on) trending topics, K-pop comebacks, or major national events like the World Cup or Olympics to gain attention. This can be seen as clever and agile marketing, but sometimes also as opportunistic, depending on the execution and public sentiment.
Editorial note
We review entries like 뉴스 편승 for pronunciation, example sentence fit, and learner mistakes so the page answers more than a direct dictionary lookup.
Reviewed by Min-jung Park, Korean Language Teacher. Updated May 31, 2026. See our editorial standards.
Common Phrases
뉴스 편승 마케팅
newsjacking marketing
뉴스에 편승하다
to newsjack (verb form)
이슈에 편승하다
to jump on an issue/trend
Related Expressions
시류 편승
siryu pyeonseung
riding the trend/current
트렌드 활용
teurendeu hwaryong
utilizing trends
이슈 마케팅
isyu maketing
issue marketing
편승 효과
pyeonseung hyogwa
bandwagon effect
More Media & Journalism Words
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