Korean Dictionary
How to say "Media Relations" in Korean
“Media Relations” in Korean is 언론 홍보 (pronounced "eollon hongbo").
언론 홍보
eollon hongbo
Usage & Context
Media relations is the practice of managing communication between organizations and journalists. Korean companies employ PR teams to maintain good 언론 홍보 and manage news coverage.
Example Sentence
그 기업은 언론 홍보팀을 통해 이미지를 관리한다.
The company manages its image through the media relations team.
How to use 언론 홍보 naturally
Quick answer
The Korean word for “Media Relations” is 언론 홍보, romanized as eollon hongbo.
Usage tip
Learn this word together with a complete Korean sentence. Meaning often depends on particles, politeness level, and word order.
Common mistake
Do not rely only on the English meaning. Read the Korean example sentence and notice the particles, word order, and politeness level around 언론 홍보.
Pronunciation Guide
The first part, '언론' (eollon), sounds like 'ull-lon,' similar to 'all-lone' but with a short 'u' sound. The second part, '홍보' (hongbo), sounds like 'hong-boh,' with 'hong' like the start of 'hunger' and 'bo' like 'bow' in 'rainbow.'
More Example Sentences
Movie promotion strategy
새로운 영화 개봉을 위해 언론 홍보에 집중하고 있다.
We are focusing on media relations for the new movie release.
Corporate crisis management
기업의 위기 상황에서 언론 홍보가 매우 중요하다.
Media relations are very important during a company's crisis.
Job description in a company
그는 대기업에서 언론 홍보 업무를 담당하고 있다.
He is in charge of media relations at a large corporation.
Cultural Context
언론 홍보 (eollon hongbo) is crucial for companies, government bodies, and celebrities in Korea to manage their public image and disseminate information. It often involves issuing '보도자료' (press releases), organizing '기자회견' (press conferences), and building relationships with journalists. Effective media relations can significantly impact public perception, especially for large conglomerates (chaebols) and K-pop agencies.
Editorial note
We review entries like 언론 홍보 for pronunciation, example sentence fit, and learner mistakes so the page answers more than a direct dictionary lookup.
Reviewed by Min-jung Park, Korean Language Teacher. Updated May 31, 2026. See our editorial standards.
Common Phrases
언론 홍보팀
media relations team
언론 홍보 전략
media relations strategy
언론 홍보 담당자
media relations manager
Related Expressions
PR (피알)
pi-al
PR (loanword)
홍보
hongbo
public relations, promotion
보도 자료
bodo jaryo
press release
언론 플레이
eollon peullei
media play (often with a negative connotation)
More Media & Journalism Words
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