Korean Dictionary
How to say "Market Research" in Korean
“Market Research” in Korean is 시장 조사 (pronounced "Sijang Josa").
시장 조사
Sijang Josa
Usage & Context
시장 조사 is an essential step before launching any product or service in Korea. Companies conduct surveys focus groups and data analysis to understand consumer needs. Korean consumers are known for high expectations so thorough 시장 조사 is critical.
Example Sentence
신제품 출시 전에 시장 조사를 철저히 했어요.
We conducted thorough market research before the new product launch.
How to use 시장 조사 naturally
Quick answer
The Korean word for “Market Research” is 시장 조사, romanized as Sijang Josa.
Usage tip
Business Korean usually needs polite or formal endings, especially in emails, meetings, and customer situations.
Common mistake
Do not rely only on the English meaning. Read the Korean example sentence and notice the particles, word order, and politeness level around 시장 조사.
Pronunciation Guide
시장 (Sijang) sounds like 'see-jahng' where 'jahng' rhymes with 'long' but with a soft 'j'. 조사 (Josa) sounds like 'joe-sah'. The stress is relatively even, with a slight emphasis on the first syllable of each word.
More Example Sentences
Business planning discussion.
새로운 사업을 시작하기 전에 시장 조사가 필수적이에요.
Market research is essential before starting a new business.
Team meeting about competitive analysis.
경쟁사 분석을 위해 시장 조사 보고서를 검토했어요.
We reviewed the market research report to analyze competitors.
Project planning for product development.
소비자들의 의견을 반영하기 위해 심층 시장 조사를 진행할 예정입니다.
We plan to conduct in-depth market research to reflect consumer opinions.
Cultural Context
In Korea, a highly competitive and trend-sensitive market, '시장 조사' is crucial for the success of any new product or service. Korean consumers are known for their high expectations and quick adoption of trends, making thorough research indispensable. K-dramas often feature characters in marketing roles, highlighting the constant effort to understand and cater to evolving consumer preferences.
Editorial note
We review business terms like 시장 조사 for formality, so the example fits emails, meetings, or workplace conversations instead of casual speech.
Reviewed by Min-jung Park, Korean Language Teacher. Updated May 31, 2026. See our editorial standards.
Common Phrases
시장 조사를 하다
To do market research
시장 조사 결과
Market research results
시장 조사 보고서
Market research report
Related Expressions
시장 분석
Sijang Bunseok
Market analysis
소비자 조사
Sobija Josa
Consumer research
데이터 분석
Deiteo Bunseok
Data analysis
경쟁사 분석
Gyeongjaengsa Bunseok
Competitor analysis
More Business Words
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