Korean Dictionary

How to say "Impulse Buy" in Korean

Impulse Buy” in Korean is 충동 구매 (pronounced "chung-dong gu-mae").

충동 구매

chung-dong gu-mae

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IntermediateShopping

Usage & Context

충동 구매 is an impulse purchase made without planning. Korean retailers often use attractive displays and promotions to encourage impulse buying.

Example Sentence

충동 구매를 했어요.

I made an impulse purchase.

How to use 충동 구매 naturally

Quick answer

The Korean word for “Impulse Buy” is 충동 구매, romanized as chung-dong gu-mae.

Usage tip

Shopping Korean usually sounds more natural when you use short polite questions instead of translating English directly.

Common mistake

Do not rely only on the English meaning. Read the Korean example sentence and notice the particles, word order, and politeness level around 충동 구매.

Pronunciation Guide

'Chung-dong' sounds like 'choong-dong,' where 'choong' rhymes with 'moon' and 'dong' rhymes with 'song.' 'Gu-mae' sounds like 'goo-may,' with 'goo' like 'goose' and 'may' like the month of May.

More Example Sentences

Confiding in a friend about a regrettable purchase.

세일하길래 충동 구매했는데, 후회 중이야.

It was on sale, so I impulse bought it, and now I regret it.

Reflecting on personal spending habits.

편의점에서 충동 구매를 너무 많이 하는 것 같아요.

I think I do too much impulse buying at convenience stores.

Talking about a personal goal for self-improvement.

충동 구매를 줄이려고 노력하고 있어요.

I'm trying to reduce impulse buying.

Cultural Context

충동 구매 is a common phenomenon in Korea, especially with the prevalence of convenience stores (편의점) and online shopping apps. Many products are strategically placed at checkout counters or promoted with limited-time offers to encourage quick, unplanned purchases. K-pop merchandise or limited edition items also often trigger 충동 구매 among fans, driven by a fear of missing out (FOMO).

Editorial note

We review entries like 충동 구매 for pronunciation, example sentence fit, and learner mistakes so the page answers more than a direct dictionary lookup.

Reviewed by Min-jung Park, Korean Language Teacher. Updated May 31, 2026. See our editorial standards.

Common Phrases

충동 구매하지 마세요.

Don't impulse buy.

충동 구매를 참기 어려워요.

It's hard to resist impulse buying.

이건 충동 구매였어.

This was an impulse buy.

Related Expressions

계획 구매

gye-hoek gu-mae

planned purchase (antonym)

과소비

gwa-so-bi

overspending

지름신

ji-reum-sin

'buying god' (slang for the urge to impulse buy)

소비 습관

so-bi seup-gwan

spending habits

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