Korean Dictionary
How to say “Idol concept” in Korean
콘셉트
Konsepeuteu
IntermediateCulture
Usage & Context
The overarching theme, image, and identity that guides a K-pop group's music, visuals, and performances. Common concepts include 청순 (innocent/pure), 섹시 (sexy), 강렬 (intense/fierce), and 귀여운 (cute). Concept changes between albums signal artistic evolution and generate new fan excitement.
Example Sentence
이번 앨범 콘셉트가 완전히 달라졌어요. 더 성숙해진 것 같아요.
This album's concept has completely changed. They seem more mature.
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