Korean Dictionary
How to say "Brand identity" in Korean
“Brand identity” in Korean is 브랜드 아이덴티티 (pronounced "Beuraendeu aidentiti").
브랜드 아이덴티티
Beuraendeu aidentiti
Usage & Context
The visual and conceptual representation of a brand. A key focus in Korean design education and corporate branding.
Example Sentence
브랜드 아이덴티티는 회사의 이미지입니다.
Brand identity is the image of a company.
How to use 브랜드 아이덴티티 naturally
Quick answer
The Korean word for “Brand identity” is 브랜드 아이덴티티, romanized as Beuraendeu aidentiti.
Usage tip
Learn this word together with a complete Korean sentence. Meaning often depends on particles, politeness level, and word order.
Common mistake
Do not rely only on the English meaning. Read the Korean example sentence and notice the particles, word order, and politeness level around 브랜드 아이덴티티.
Pronunciation Guide
Say "브랜드 아이덴티티" as "Beu-raen-deu ai-den-ti-ti." "Beu" is a soft 'b' with a short 'uh' sound, "raen" like "ran," "deu" is a soft 'd' with a short 'uh.' "Ai" sounds like "eye," "den" like "den" in "denim," and both "ti" sounds like "tee." The stress is on "raen" and "den."
More Example Sentences
Analyzing a successful brand.
이 브랜드는 강력한 브랜드 아이덴티티를 가지고 있어요.
This brand has a strong brand identity.
Business meeting discussion.
저희는 브랜드 아이덴티티를 재정립하는 프로젝트를 진행 중입니다.
We are currently working on a project to redefine our brand identity.
Discussing K-pop marketing.
K-pop 그룹들은 자신만의 독특한 브랜드 아이덴티티를 구축하죠.
K-pop groups build their own unique brand identities.
Cultural Context
"브랜드 아이덴티티" is a critical concept in Korea's highly competitive market, especially for K-pop groups, fashion brands, and tech companies. A strong brand identity is seen as essential for capturing consumer loyalty and standing out globally. K-pop agencies, for instance, meticulously craft the visual and conceptual identity of their groups, from logos and album art to music video aesthetics and fan merchandise, all contributing to a cohesive "브랜드 아이덴티티."
Editorial note
We review entries like 브랜드 아이덴티티 for pronunciation, example sentence fit, and learner mistakes so the page answers more than a direct dictionary lookup.
Reviewed by Min-jung Park, Korean Language Teacher. Updated May 31, 2026. See our editorial standards.
Common Phrases
브랜드 아이덴티티 구축
building brand identity
브랜드 아이덴티티 디자인
brand identity design
강력한 브랜드 아이덴티티
strong brand identity
Related Expressions
브랜드 이미지
beuraendeu imiji
brand image
브랜딩
beuraending
branding (loanword)
CI
ssi
Corporate Identity (often used to refer to visual brand identity)
브랜드 가치
beuraendeu gachi
brand value
More Art & Design Words
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