Korean Dictionary
How to say "Advertorial" in Korean
“Advertorial” in Korean is 광고성 기사 (pronounced "gwanggoseong gisa").
광고성 기사
gwanggoseong gisa
Usage & Context
An advertorial is a paid advertisement presented in the style of editorial content. Korean media publications are required to label advertorials clearly to distinguish them from real journalism.
Example Sentence
이 기사는 광고성 기사임을 밝혀야 한다.
This article must be disclosed as an advertorial.
How to use 광고성 기사 naturally
Quick answer
The Korean word for “Advertorial” is 광고성 기사, romanized as gwanggoseong gisa.
Usage tip
Learn this word together with a complete Korean sentence. Meaning often depends on particles, politeness level, and word order.
Common mistake
Do not rely only on the English meaning. Read the Korean example sentence and notice the particles, word order, and politeness level around 광고성 기사.
Pronunciation Guide
'Gwang-go-seong Gi-sa' is pronounced with 'Gwang' sounding like 'gong' but with a 'w' sound at the beginning, 'go' like the English 'go', 'seong' like 'sung', 'gi' like 'gee', and 'sa' like 'sah'. The stress is fairly even across syllables.
More Example Sentences
A reader complaining about the content of a magazine.
이 잡지는 광고성 기사가 너무 많아서 진짜 기사를 찾기 어려워요.
This magazine has too many advertorials, making it hard to find real articles.
Discussing modern marketing trends and influencer culture.
최근에는 인플루언서들이 광고성 기사 형태로 제품을 홍보하는 경우가 많아요.
Recently, influencers often promote products in the form of advertorials.
A discussion about media literacy and transparency.
독자들은 광고성 기사와 일반 기사를 명확히 구분할 수 있어야 합니다.
Readers should be able to clearly distinguish between advertorials and regular articles.
Cultural Context
In South Korea, media transparency regarding advertorials (광고성 기사) is a significant topic. Regulations often require publications to clearly label sponsored content to prevent confusion with genuine editorial pieces. However, with the rise of online media and influencer marketing, the lines can sometimes blur, leading to public debate and calls for stricter disclosure, especially in areas like beauty, fashion, and food reviews.
Editorial note
We review entries like 광고성 기사 for pronunciation, example sentence fit, and learner mistakes so the page answers more than a direct dictionary lookup.
Reviewed by Min-jung Park, Korean Language Teacher. Updated May 31, 2026. See our editorial standards.
Common Phrases
광고성 기사임을 밝히다
to disclose it's an advertorial
광고성 기사 논란
advertorial controversy
광고성 기사 주의
beware of advertorials
Related Expressions
광고
gwanggo
advertisement
홍보
hongbo
promotion
협찬
hyeopchan
sponsorship
기사
gisa
article
More Media & Journalism Words
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